Jelly DOT in chocolate – jellies & chocolate
15.07.2022
Jelly DOT in chocolate is a chocolate addition to the jelly offer.
The graphic design of the concept is a direct reference to the graphics of the Jelly DOT brand, while in the case of the “in chocolate” variant, the coloured circles are placed against a deep chocolate brown background. The idea of the project is to show the taste of jelly enclosed in a chocolate coating. The intensity of the taste has been emphasized by Pantone colours, referring to the classic Polish Pop-art. The colours used remind customers of the depth of flavours contained in the product. You can see that the coloured wheels are constantly pulsating visually, as if reminding customers of their existence. The wheel is also a very easy to remember symbol that we can quickly find among the multitude of packages on the store shelf. In order to emphasize the exceptional quality of the product, a golden variant of the Vobro logo was also used, placing it on an intense chocolate background.
The graphic design of the concept is a direct reference to the graphics of the Jelly DOT brand, while in the case of the “in chocolate” variant, the coloured circles are placed against a deep chocolate brown background. The idea of the project is to show the taste of jelly enclosed in a chocolate coating. The intensity of the taste has been emphasized by Pantone colours, referring to the classic Polish Pop-art. The colours used remind customers of the depth of flavours contained in the product. You can see that the coloured wheels are constantly pulsating visually, as if reminding customers of their existence. The wheel is also a very easy to remember symbol that we can quickly find among the multitude of packages on the store shelf. In order to emphasize the exceptional quality of the product, a golden variant of the Vobro logo was also used, placing it on an intense chocolate background.
As in the variant without chocolate – the jelly recipe includes pectin and uses no artificial dyes or flavours. The size of each jelly has also increased. In the “in chocolate” variant, the fruit bits were replaced with a liquid filling containing fruit juice.
The jellies come in three iconic flavours beloved by consumers – lemon, cherry and orange – each dipped in dark chocolate. In addition, individual packaging makes it easy to carry the various jelly flavours in a purse or pocket and enjoy a sweet snack at any time. The individual hermetic packaging of each jelly protects it against drying out and the adverse effects of light. The product is available in 200 g and 1 kg bag variants and can be found in the loose sweets sections.
The jellies come in three iconic flavours beloved by consumers – lemon, cherry and orange – each dipped in dark chocolate. In addition, individual packaging makes it easy to carry the various jelly flavours in a purse or pocket and enjoy a sweet snack at any time. The individual hermetic packaging of each jelly protects it against drying out and the adverse effects of light. The product is available in 200 g and 1 kg bag variants and can be found in the loose sweets sections.
